Beauline goes beyond a cosmetics industry, we understand that our mission is much more than creating and selling products. In view of the wide variety of existing consumers, we are concerned with always meeting expectations, realizing dreams and desires tailoring our actions and products in search of excellence, the Beauline Culture signature.
Located in Itapema, SC, it shelters in its complex from the area of initial concept and development of products until the expedition.
Beauline is constantly development to meet the desires and needs of our most demanding consumers, delivering first-hand innovative products and meeting any demand generated by our customers and market. This stage happens in the area of development, where we have professionals and chemists who are in constant demand for new raw materials and improvement of formulas, with extreme care in creating high quality products.
Because we have our own production, the capillary technicians test and validate all the batches manufactured before being distributed, as well as each new formulation, in this way, we certify the quality excellence in 100% of our production, verifying that all the products are according to the needs of consumers.
At the Technical and Training Center we welcome professionals interested in improving their techniques and skills, receiving training, new technologies in treatments and products, as well as relevant information about the market.
The Marketing and Commercial departments work together to create tools and methods, offering all the necessary support for the complete mix of products to reach our customers, supplying the market with quality, innovation and excellence in products and services, always according to Culture Beauline.
We dispose of waste properly and do not perform any type of tests or experiments on animals, for that reason, we have won the No Animal Tested label from PETA.
``Reveal your inspirational beauty``
Mission
Much more than a cosmetics industry.
Understand and satisfy the needs, dreams and desires of our consumers, providing well-being, happiness and self-realization. Always looking for growth through innovation and cutting-edge technology, expanding the physical structure, reinforcing our presence in the market, disseminating a new way of seeing and delivering the real beauty of women.
Vision
Your beauty is our heritage.
To be a reference in the national and international cosmetics market, for delivering products and services with excellence, innovation and creativity.
Our commitment to strategic growth, idealized and original, creating and delivering value, continuous improvement to meet any demand and expectation, always aiming at fulfilling dreams and desires with the objective of providing personal satisfaction to our suppliers, employees and consumers.
Spread true admiration for women, with respect, values and tradition.
Values
Relations based on truth, respect and values.
• Commitment in all processes from design to point of sale delivery;
• Focus on meeting customer expectations;
• Integrity in the relationship with suppliers, employees and consumers;
• High quality on services;
• Excellence in all procedures;
• To give happiness;
• Truth always;
• Innovation in treatments and products;
• Strategy in all stages of production and logistics;
• Integrity in actions and decisions;
• Ambition in always being the best;
• Respect for moral and social values;
• Team spirit.
Beauline Culture
We know that people use products or services from companies that like, trust and admire, in this way, we take the position of being much more than a cosmetics industry, with actions focused on ethics, good customs, innovation, care and quality, delivering the best experience for our consumers.